New Ski-Land

Integrated
Tourism New Zealand · TBWA

Welcome to New Ski-Land: a winter theme park the size of New Zealand. Every year the whole country — Otou to Slope Point — packs itself with rides, attractions and food. We built a fully interactive map so Aussies could discover the best way to spend their winter. And because Australia has one of the world’s largest populations of winterphobes, we sent the biggest one of all, Harries from Bondi Rescue, over first to tell the tanned hordes back home.