The Mind Lobby

Activation / PR
IHG · Eleven

Remember when booking a holiday meant seeing someone who booked it for you? Now it is a million tabs, comparing locations on a map of a city you don’t know, and a room with a view of a wall. All that work for nothing. We made it easier to book the holiday you actually wanted by tapping the subconscious — an immersive video experience using AI and eye-tracking to reveal your true holiday desires, installed at SXSW Sydney.