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Exhibit no. 003

Study Breaks

Social / PR
KitKat · TBWA

I tried to study. I usually got distracted — I never harnessed the power of breaking. Enter the Pomodoro Technique: 25 minutes of study, then a 5-minute break. We built the KitKat Study Guide for students prepping for Uni exams and the HSC, working with Mosaic on binaural, lo-fi study music and Resn on hypnotising visuals for focus. The result: a 30-minute film with some joyful motivation.

Results

  • Gen Z market penetration +24.3%
  • 2M PR reach
  • 4.5M impressions on Spotify
  • AWARD Awards · Bronze, Use of Music

Study film · 16:9

Social cuts · 9:16

Study music · Mosaic