Exhibit no. 003
Study Breaks
Social / PR
KitKat · TBWA
I tried to study. I usually got distracted — I never harnessed the power of breaking. Enter the Pomodoro Technique: 25 minutes of study, then a 5-minute break. We built the KitKat Study Guide for students prepping for Uni exams and the HSC, working with Mosaic on binaural, lo-fi study music and Resn on hypnotising visuals for focus. The result: a 30-minute film with some joyful motivation.
Results
- Gen Z market penetration +24.3%
- 2M PR reach
- 4.5M impressions on Spotify
- AWARD Awards · Bronze, Use of Music
Study film · 16:9
Social cuts · 9:16
Study music · Mosaic