Exhibit no. 002

Tonight I’ll Be Eating in Space

PR / Activation
Uber Eats · Special

Uber Eats delivers to all 47 prefectures of Japan — huge news for them, not so exciting for the average Japanese person. So we found an interesting way to tell the whole country they deliver further than ever before. Everyone is going to space these days; nobody was prepared to feed the travellers. Uber Eats was. The announcement travelled a lot further than 47 prefectures.

Results

Featured in Jimmy Fallon’s monologue
6.3M in earned media
35.2M impressions
73,000+ mentions across earned social

Films · 16:9

You probably noticed that all those words were in Japanese, and you’re very impressed that I can write copy in English and Japanese. Sadly, I’m still on level one Duolingo for Japanese. Fortunately, I worked with a great team of translators who were able to make sense of my script. Which in English reads:

From our most base impulses to our loftiest ambitions – the history of humanity has been determined by one thing. Hunger.
Our hunger to keep exploring further. Further than ever before.
On our mission to consume the cosmos and digest all the information of the universe, we grab the galaxy with both hands and dig our teeth into infinity.
Our hunger fuels us. Propels us. Inspires us. And it will never be satisfied.
Except, perhaps, by our favourite food.
We deliver further than ever before,